How Huurland optimizes complex machinery rental with cost-effective tracking technology

"The key challenge for us is to manage process complexity in the background and make it as easy as possible for our end customer. Sensolus is a part of solving this complex puzzle."
Potrait Pascal Ameloot
Interview with Pascal Ameloot
CEO at Huurland

No visibility on the utilization of rental machinery

Huurland is a Belgianbased family company renting out machinery for construction and gardening companies. Giving customers quick and efficient access to the right machinery is their hobbyhorse. To ensure that operations in the background run well, Pascal, CEO of Huurland, implemented Sensolus for a part of their non-powered fleet. This gives Huurland a cost-effective solution to see the utilization of their construction lifts in real-time, eliminating time-consuming tasks.   

Huurland construction lift
© Huurland

The challenge of Huurland was knowing whether or not a construction lift is in use. When the construction lift is not in use, it’s position is flat. When it’s pointed upwards, it’s in use. Pascal explains, “a contractor would often tell us that we could pick up the lift because it was no longer in use. However, when we arrived on site it was still in use.”  

There was no solution in place to avoid back-and-forth phone calls and at times unneeded trips to contractors still using construction lifts while claiming otherwise.

“A contractor would often tell us that we could pick up the lift because it was no longer in use. However, when we arrived on site it was still in use. We needed a solution that would actively provide us with utilization data of our machinery and send this to our ERP system.”

- Pascal Ameloot, CEO at Huurland

Testing and selecting the right solution

This resulted in Pascal looking for a solution. A couple of their machines are equipped with a powered track and trace solution. Soon enough Pascal found out that the costs outweighed the benefits, “the cost of the powered track and trace solution is in fact larger than the theft risk and related costs.” This made him pivot. 

Scissor lift Huurland
© Huurland

He started looking for a solution that could actively inform him about utilization of the machinery, in specific instances where he needed this information. For example, knowing when a construction lift is in use. This is how he got to Sensolus. After a successful Proof of Concept (POC), we were the only provider able to monitor machine utilization as requested by Huurland in a cost-effective way.  

Apart from utilization monitoring, Pascal aimed at a solution with a long battery lifetime that could be integrated with their ERP system. He mentions “We looked at GPRS based solutions but these solutions have a short battery lifetime and high cost compared to autonomous trackers.” 

In short, the main factors that made Huurland choose Sensolus are: 

  • Easy-to-install autonomous trackers with a long battery lifetime 
  • Machinery utilization monitoring adjusted to their processes  
  • Easily accessible data centralized in their ERP system 
  • A product portfolio broader than location tracking only 

“Sensolus is a powerful solution for non-powered machinery of which you’re not sure where it’s located and whether or not it’s in use. It doesn’t make sense to equip these relatively low-value assets with an expensive tracker of a couple of hundred euros.”

- Pascal Ameloot, CEO at Huurland

Easily accessible information of machinery utilization

As mentioned, Pascal wanted a solution that showed whether a construction lift was in use. On top of this, he wanted his branch managers to be able to see this information in their ERP system. How did we enable this?  

Together with Huurland, we set up a Proof of Concept (POC) to check whether the way we measured the utilization of construction lifts suited their process. Once it did, we represented the utilization of the construction lift graphically and pushed this data to their ERP system.  

“The branch managers get a visual representation in our ERP system of whether or not the construction lift is in use. A standardized and easily accessible solution.”

- Pascal Ameloot, CEO at Huurland

Now that the process was right, it was time for the roll out. 

Easy-to-install trackers with a practical manual

The roll-out of Sensolus went fairly smooth. Pascal explains, “we received a large box with the trackers in it, accompanied by a practical manual. All we had to do was use a couple of screws to attach the tracker and mount it in the right direction. It was very simple and user-friendly.” 

Looking at the future, Pascal is looking at extending the usage of Sensolus trackers for other non-powered assets. Furthermore, the three-monthly inspection of non-powered assets can also be supported by Sensolus. There is still some potential for process optimization with Sensolus within Huurland.

Pascal concludes, we offer a broad product range, the key challenge for us is to manage complexity in the background and make it as easy as possible for our end customer. Sensolus is a part of solving this complex puzzle.”

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