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Customer Success Stories
Managing hundreds of trailers across a global brewery supply chain with manual yard processes and limited subcontractor visibility meant congested delivery areas, underutilized assets, and no accountability for delays. Discover how Sensolus tracking delivered 15% fleet optimization in just four months.
Challenge: AB InBev, the world's largest brewer with over 500 beer brands, struggled with manual yard management, underutilized trailers, and no visibility into subcontractor movements, causing congested delivery areas and operational inefficiencies.
Solution: Sensolus trackers integrated via API with AB InBev's ERP and analytics environment, tracking trailer rotation, shipping data, and real-time delivery status.
Results: 15% trailer fleet optimization in four months, digitized yard management with GPS accuracy, automated subcontractor accountability reports, and optimized delivery routes with real-time ETA monitoring.
Why Sensolus: Longest battery life on the market for battery-powered trailer tracking, seamless ERP integration, intuitive platform for fleet insights, and professional support during the early adoption of IoT technology.
AB InBev, the world’s largest brewer headquartered in Belgium, renowned for its diverse portfolio of over five hundred beer brands including Budweiser, Corona, and Jupiler, partnered with Sensolus to optimize trailer usage, digitize yard management and enhance subcontractor compliance. Within four months, they achieved a 15% optimization in trailer fleet usage.
To achieve this, AB InBev integrated Sensolus’ asset tracking solution into their existing analytics environment. Initially, they utilized the solution to monitor crucial supply chain Key Performance Indicators (KPIs) such as trailer rotation. Expanding its functionality, they integrated shipping information, enabling real-time insights into product distribution and more accurate lead time estimations.
By leveraging historical and real-time data, AB InBev gained visibility into shipment statuses, enabling informed operational decisions based on actual delivery times rather than estimated schedules. This facilitated optimized delivery routes, real-time ETA monitoring, and a proactive approach to handling delays.
Digitizing yard management was another significant improvement. Previously reliant on manual processes, AB InBev now benefits from increased GPS accuracy, ensuring smoother and more precise trailer collection and delivery, reducing search times and minimizing human errors.
Furthermore, Sensolus’ tracking technology has significantly strengthened third-party accountability for AB InBev. Previously, maintaining visibility into trailer movements during transit and identifying prolonged stationary periods in unauthorized areas posed challenges.
However, with Sensolus’ solution, AB InBev now has real-time insights into trailer locations and can promptly identify instances of prolonged idleness. Utilizing Sensolus’ dwell time application, AB InBev automates the generation of reports on whether trailers are stationary for too long due to sub-contractor negligence, streamlining operations and enhancing overall accountability.
- Jeremy De Clercq, Head of Customer Success at Sensolus
Longest battery life
During the initial stages of our collaboration, AB InBev sought a battery-powered trailer tracking solution, recognizing the nascent stage of IoT technologies. They found that Sensolus offered the most robust product with the longest battery autonomy available in the market.
Professional support
AB InBev valued Sensolus’ professional support and guidance throughout the trial phase, particularly due to the novelty of such solutions to their operations.
Business insights from the Sensolus platform
The intuitive platform provided by Sensolus appealed to AB InBev, offering comprehensive insights into trailer utilization and rotation in a user-friendly manner.
Easy API integration
Integration capability was paramount for AB InBev, and they chose Sensolus for its seamless compatibility with their ERP systems.
In conclusion, Sensolus empowers companies to intelligently manage and track their assets with energy-efficient, easy-to-install solutions. With Sensolus, AB InBev transformed its operations, overcoming previous challenges of congested delivery areas, limited subcontractor visibility, and underutilized trailers.
We are experts: ask us anything, from the battery in the tracker to inventory reports and asset journeys.
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