Track & Talk (Season 1: E1)

How a beer card explains the future of IIoT

In this first episode of Track & Talk, Pieterjan sits down with Kristoff, CEO of Sensolus, to explore how IoT and AI can help solve some of today’s biggest global challenges, from economic uncertainty to climate change. Drawing on insights from Sensolus’ latest whitepaper, they discuss how smarter, more connected assets can drive both efficiency and sustainability across industries.

MEET THE HOSTS:

Pieterjan Blondeel

Head of Marketing

Kristoff Van Rattinghe

CEO & Co-Founder

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Episode highlights

1

AI meets IoT: smarter data, smarter decisions

Artificial intelligence is transforming the Internet of Things. From devices that can “talk back” using natural language to self-learning sensors that optimize their own settings, AI helps make asset tracking more intuitive and efficient, extending battery life and turning raw data into real insights.

2

Doing more with less: digitizing the invisible

With inflation, supply chain shocks, and labor shortages, companies need to increase productivity using fewer resources. By digitizing non-powered assets like pallets, containers, or equipment, IoT provides full visibility and control. The so-called “beer card” proves how making invisible assets visible unlocks immediate economic value.

3

Greener logistics: toward a sustainable future

From energy-harvesting batteries that could one day last forever to the rise of reusable, returnable packaging, IoT helps businesses reduce waste and manage circular logistics. Smarter tracking means a smaller carbon footprint and a big step toward climate resilience.

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