Shaken & Stirred: The reliable cocktail for IIoT asset tracking

In this episode of Track & Talk, Pieterjan Blondeel, Head of Marketing, sits down with Johan Criel, Co-founder & CTO of Sensolus, to unpack what actually makes an IIoT asset tracking solution reliable. From choosing the right tracking technology to keeping a million devices running in the field for years without intervention, Johan breaks down every layer of the cocktail.

Why watch this? Because reliability in IIoT goes beyond the tracker. It includes the interplay between hardware, firmware, network, platform, and the people behind it. Getting any one of those wrong can make the whole thing fall apart.

MEET THE HOSTS:

Johan Criel

CTO & Co-Founder

Pieterjan Blondeel

Head of Marketing

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Video highlights

1

One Platform to Rule Them All

There's no single tracking technology that fits every asset or process. Connected trackers, Bluetooth tags, GPS... each has its place. The key is choosing the right one based on your assets and processes, and bringing everything together in one platform. Because an asset is an asset, independent of the underlying tracking technology.

2

Battery Life as a Competitive Advantage

Replacing a battery because its life isn't long enough has such a high OPEX cost that your whole ROI is gone. Sensolus approaches battery life on three levels: device components, firmware, and cloud, with one mantra: the device should always sleep except when there's direct value for the customer.

3

Tracking as a Service: A New Way to Deploy

More and more, customers are moving toward Tracking as a Service (TaaS), where everything is bundled in a simple monthly fee per asset. Hardware, software, connectivity, and a lifetime warranty included. No upfront investment, no surprises.

Jump to specific topics

There’s no one tracking technology that fits all. It really depends on the type of assets and the type of process. A container or trailer will more likely go for a connected tracker; a pallet for Bluetooth tag tracking. But whatever the technology, it all comes together in one platform because an asset is an asset, independent of the underlying tracking technology. As a customer, you want to know where your assets are, how much they’re used, and if something is going wrong. You don’t want to worry about the technology tracking that event.

Why proactive data beats reactive monitoring.

Qualitative data should be proactive, not reactive. You don’t want to look yourself at all temperatures, locations, or whatever. You want to be warned when a temperature is exceeded on a certain trip. That’s the difference between data that creates work and data that creates value.

How Sensolus achieves battery life no competitor reaches

Replacing a battery because its life isn’t long enough has such a high OPEX cost that the whole ROI is gone. Sensolus approaches this on three levels.

First, the device itself: carefully selected ultra low power components.

Second, the firmware: the mantra is the device should always sleep except when there’s direct value for the customer. This means not sending locations that do not matter; only sending the data that matters: is my container empty, is the temperature exceeded, did an asset arrive?

And third, the cloud: the constant interplay between all three, monitoring every component in the device and optimizing it. The result is battery life that no competitor reaches at this point.

Why working with the right connectivity partners matters

Low power networks are really powerful and seem simple, but actually they are not fully. They’re still maturing, roaming agreements are still evolving, and low power features don’t always work or need constant monitoring. That’s why Sensolus works only with high-end communication providers like Vodafone, Verizon, and AT&T, the frontrunners in the market to deliver the quality needed.

Why technology is only one part of the equation

Sensolus provides a platform, a device, and puts firmware on it. One-stop shop means there’s only one party responsible for making sure it works. And even then, technology is only one part. When you have the trackers, you need to install them in the right place and roll them out correctly because it’s really the adoption that makes the difference. The support covers not only the technology, but also the rollout, configuration, and how to get the most out of a digitized fleet.

Experience, scalability, and integrity in every layer

Three things stand out:

  1. Experience matters: more than 10 years in the business, knowing everyone in the ecosystem, always there every step of the way to help clients.
  2. One scalable system: many pieces, like a LEGO system, built together with the customer.
  3. Integrity in every layer: network quality is underestimated many times. It’s okay to have location data, but how it actually gets sent to the platform is a question that matters more than most realise.

Why TaaS is replacing traditional CAPEX/OPEX models

Traditionally the model was CAPEX/OPEX. Buy the tracker at a certain price, then a yearly subscription. Now the shift is toward TaaS: Tracking as a Service, where everything is bundled in a simple monthly fee paid per asset. Hardware, software, and connectivity included. No upfront investment, and a lifetime warranty on the trackers, meaning if a device breaks after six or seven years, it gets automatically replaced. A commitment to quality, from start to finish.

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