In this episode of Track & Talk USA, Kristoff Van Rattinghe, CEO of Sensolus, sits down with John Hudson, Senior Sales Manager USA, to talk about the business value behind IoT asset tracking. From closing the visibility gap to building a compelling ROI case in 90 days, John shares what he sees on the ground — and how businesses go from curious to fully deployed.
Why watch this? Because getting excited about helping businesses identify and unlock hidden value is what drives this conversation — and the numbers make it impossible to ignore.
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1
The Visibility Gap
Most companies have fleets of assets numbering in the thousands. They can't see every single one, and they certainly don't understand where the cost challenges are hiding. Total asset visibility and the identification of cost opportunities is the core problem Sensolus solves.
2
The Business Case Builds Itself
A fleet of 5,000 assets at $500 each is a $2.5 million investment. When businesses reinvest 10 to 20% of that every year to replace lost, misplaced, or stolen assets, the cost of not having visibility becomes very clear. The data makes the case. No intangible promises needed.
3
ROI in 12 to 18 Months
The payback period for a Sensolus deployment is typically 12 to 18 months and often less. Driven by lost asset recovery, fleet size reduction, labor cost savings, and operational efficiency improvements, the ROI is both direct and measurable.
Track & Talk USA is the US edition of Sensolus’s video channel exploring how IoT can make every asset visible — from giant containers to small boxes, both outdoor and indoor. In this second episode, Kristoff sits down with John Hudson, Senior Sales Manager USA, to discuss the ROI of IoT asset tracking and the business value it unlocks for customers.
The biggest business problem Sensolus solves.
Most customers have fleets of assets that number in the thousands. They can’t see every single one of those assets and they certainly don’t understand where some of the cost challenges come with relation to that fleet. Sensolus gives them the ability to see where all the opportunity is in addition to just seeing where those assets are. Total asset visibility and identification of cost opportunities and reductions is what Sensolus solves for them.
Putting tangible numbers to the problem.
Take a fleet of around 5,000 assets (e.g. reusable racks) at $500 each. That’s a $2.5 million fleet being used to run operations. What typically happens is somewhere within the logistics chain, assets get lost, misplaced, or stolen. Businesses typically reinvest in those fleets every single year to the tune of 10 to 20%. That’s hundreds of thousands, if not millions of dollars. They look at it as a cost of doing business. That’s unnecessary. Sensolus shows them why, by giving them hard, data-driven evidence, and pulls those costs out of the business.
Direct and indirect ROI drivers.
There are a couple of ways Sensolus contributes to tangible value: directly and indirectly. The starting point is always total visibility: mounting a tracker on assets and giving customers the full picture. From there, Sensolus helps optimize fleet size, reducing the amount of reinvestment needed. It also helps customers comply with regulatory environments where fines and penalties carry significant cost. And then the ultimate: creating value from a growth standpoint. A lot of customers lean on Sensolus by adding tracking capability as a value-add to their own customers through Sensolus technology.
In an indirect fashion, Sensolus helps reduce labor costs and operational inefficiencies that are case by case, driven by numbers specific to each business. The result is a very compelling ROI business case built on data, both direct and indirect.
The four drivers and the payback period.
ROI is usually driven from the identification of lost assets, the reduction in fleet sizes, the reduction in labor costs, and improvement in operational efficiencies — material flow throughout the organization. Some of this is hard data: the number of assets and cost per asset. Other things are more intangible, like how assets flow throughout a process or an entire logistics supply chain.
The key question is: how soon can this solution pay for itself? Typically, 12 to 18 months on the outside is a generous payback period. Add up all the direct and indirect ROI drivers, and there is already a payback within that window. And lots of times it’s less than that.
A complex solution made simple.
Sensolus has deep knowledge of everything that goes into IoT asset tracking. It’s a very complex solution that is made very simple for customers to adopt because all the experts are in-house. It’s an end-to-end solution: a one-stop shop covering a diverse and versatile hardware portfolio, an in-depth and robust software platform, and all the backend services and support needed.
The pricing model is all-in-one. Remove all the complexity from buying by looking at one number and factoring it into the budget. Hardware is subsidized to make it easy to get into, avoiding capital expenditure. It’s extremely simple to get started — and it just works.
From proof of concept to full deployment in 90 days
With a new prospect, the starting point is putting some trackers in their hands — a proof of concept. Align on a small number of assets to mount trackers to. This starts to collect hard data, and the business case builds itself. It’s not intangible. It’s very tangible.
Over two or three months, actual data on actual assets reveals efficiencies and proves out the business case. In a 30-minute training session, customers learn how to activate the trackers, navigate the platform, and begin deriving business value. Within 90 days, they’re off and running, they see the value. Typically, they’re already coming back to talk about expansion.
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